# Voidly Brand Reference

A short, honest reference for journalists and partners. Covers color,
typography, voice, and a few in-the-wild copy lines.

## Color Palette

Extracted from `landing/app/globals.css` — the live source of truth.

### Surface

| Token            | Hex       | Use                               |
| ---------------- | --------- | --------------------------------- |
| `--bg-primary`   | `#FFFFFF` | Page background                   |
| `--bg-secondary` | `#F9FAFB` | Section background (light gray)   |
| `--bg-tertiary`  | `#F3F4F6` | Card / inset background           |

### Text

| Token              | Hex       | Use                       |
| ------------------ | --------- | ------------------------- |
| `--text-primary`   | `#111827` | Body copy, headlines      |
| `--text-secondary` | `#4B5563` | Sub-copy, deck text       |
| `--text-muted`     | `#9CA3AF` | Captions, metadata        |

### Borders

| Token              | Hex       | Use                          |
| ------------------ | --------- | ---------------------------- |
| `--border-default` | `#E5E7EB` | Standard hairlines           |
| `--border-muted`   | `#F3F4F6` | Subtle dividers              |

### Accents

| Token             | Hex       | Use                                 |
| ----------------- | --------- | ----------------------------------- |
| `--accent-primary`| `#000000` | Primary buttons, focus rings        |
| `--accent-hover`  | `#1F2937` | Primary button hover                |

### Status

| Token               | Hex       | Use                              |
| ------------------- | --------- | -------------------------------- |
| `--status-critical` | `#DC2626` | Censorship-critical, error       |
| `--status-warning`  | `#F59E0B` | Throttling, warning              |
| `--status-success`  | `#059669` | Open, healthy, live              |
| `--status-info`     | `#3B82F6` | Neutral information              |

### Product accents (used on `/press`)

| Product | Tailwind hue | Hex (500)  |
| ------- | ------------ | ---------- |
| Atlas   | emerald      | `#10B981`  |
| Relay   | cyan         | `#06B6D4`  |
| Pay     | fuchsia      | `#D946EF`  |

## Typography

Voidly uses a system stack — no custom web fonts in production.

- **UI / body**: `system-ui, -apple-system, "Segoe UI", Roboto, Inter, sans-serif`
- **Numerics + code**: `ui-monospace, SFMono-Regular, "SF Mono", Menlo, Consolas, monospace`
  with `font-variant-numeric: tabular-nums` for live counters and stats.

Headlines lean heavy: weights 600–700, balanced with `text-balance` /
tight tracking. Mono is reserved for stats, command-line examples,
and metadata labels (uppercase, wide tracking).

## Voice & Tone

Technical, direct, and founder-led. No buzzwords, no marketing fluff,
no superlatives we can't back with a number. We measure what we ship,
and we ship the measurements next to the thing — every claim in the
product points to the receipt that proved it.

## In-the-wild copy lines

1. *"Censorship intelligence + agent infrastructure for the post-AI internet."*
2. *"The relay is a blind courier — it routes ciphertext it cannot read."*
3. *"We make censorship measurable, accessible, and actionable."*

## What's not pinned down (yet)

- No prescribed secondary brand fonts beyond the system stack.
- No motion guidelines beyond "don't distract from the data."
- No formal tagline — the lines above are the closest we use.

If you need anything firmer for a print or broadcast piece, email
`press@voidly.ai` and we'll write it for you.